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【本案例详解】

恭喜斑马博士客户斩获伦敦大学国王学院King's College London (KCL) MSc Digital Marketing 数字营销硕士录取！斑马博士整理了伦敦大学国王学院King's College London (KCL) MSc Digital Marketing 数字营销硕士的详细的专业解读，供大家参考。

【Offer展示】伦敦大学国王学院King's College London (KCL) MSc Digital Marketing 数字营销硕士

【学校介绍】KCL，全称：King's College London，伦敦大学国王学院， QS世界排名 #23，英国金三角名校， 罗素集团成员，SES-5成员

【专业解读】Do you want to pursue a career in digital marketing? We are the only Russell Group university in London to offer a dedicated MSc in Digital Marketing. Through our programme you’ll discover a multifaceted perspective on Digital Marketing for success in the contemporary world.The world is increasingly digital.  In such a setting, digital techniques are more than ever important in marketing and a growing demand for employees who have necessary knowledge and skills to employ these technologies strategically.Our Digital Marketing MSc programe is theory and research driven. It seeks to develop the critical and analytical capabilities of the participants through rigorous academic study. The programme, recognising the importance of digital marketing in the business world, aims to provide you with knowledge of both strategic and tactical use of digital marketing.  It will  enable you to explore different aspects of digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, and neuromarketing among others.（摘录自官网）

【必修课程】

Digital Marketing Strategy

Digital Marketing Communications

Digital Consumer Behaviour 

Research in Marketing 

Marketing Analytics 

Research Project 

【选修课程】

Social Media and Marketing 

Neuromarketing 

Omnichannel Retailing 

International E-Service Marketing 

Marketing and Sustainability 

B2B Marketing 

Brand Management