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【案例脉络】

恭喜斑马博士客户获得赫瑞瓦特大学 Heriot-Watt University MSc International Marketing国际市场营销硕士录取！

斑马博士留学中心专门整理了赫瑞瓦特大学 Heriot-Watt University MSc International Marketing国际市场营销硕士的详细的专业解读，供大家参考。

【OFFER展示】赫瑞瓦特大学 Heriot-Watt University MSc International Marketing国际市场营销硕士

【院校介绍】赫瑞-瓦特大学（Heriot-Watt University）是英国第八古老的高等学府，全球第一家机械工程学院，是一所具有200多年历史的研究型大学。

赫瑞-瓦特大学在2021年《完全大学指南》中的排名为全英第29名 ，在2021QS世界大学排名位居全球第301位 ，在2022完全大学指南位居英国第23位，苏格兰第4位 ，2022QS世界大学排名第270位，在2020Times英国大学排名第33位  。建筑专业排名全英第1，城乡规划、机械工程、会计与金融、数学 化学、化学工程、电气与电子工程等学科均位列全英前15名。

【专业解读】

The MSc in International Marketing provides detailed knowledge of contemporary marketing concepts coupled with the scope for specialisation. 

There are eight taught courses, divided equally over two semesters, followed by an international marketing dissertation in semester 3. Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners. 

Mandatory courses deliver core international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications, Research Philosophy and Practice) as well as specialist marketing knowledge (Marketing Metrics, Sustainable Marketing).

 Students can select two course options as business related specialisms - one for each semester.  These include digital technology (Strategic Innovation Management, Contemporary Business Technology, Social Media Marketing), business performance (Project Management, Measuring and Managing Performance) and the contextualisation of marketing (Issues and Trends in Tourism, Entrepreneurship Creativity, Legal Context of Marketing). For those who wish an more detailed introduction to marketing practice, there is also an option in Marketing.  

 In Semester 3 the International Marketing dissertation is the capstone course where students “deep-dive” into their chosen area of research.  Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research. 

The International Marketing MSc reflects the fact that Heriot Watt is a truly global university with campuses in Dubai and Malaysia.  Our aim is to enable you to become a highly employable citizen of the world. （摘录自官网）

【课程介绍】
MSc International Marketing | Heriot-Watt University (hw.ac.uk)

以上为斑马博士留学中心整理， 更多咨询可联系助手 UU（微信/电话： 18516215846） Jason (电话/微信：17717381037)免费咨询。