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【案例脉络】

恭喜斑马博士客户宝宝斩获Sir John Cass Business School MSc Marketing Strategy and Innovation 卡斯商学院营销策略与创新硕士的录取 ！ 斑马博士留学中心专门整理了Sir John Cass Business School MSc Marketing Strategy and Innovation 卡斯商学院营销策略与创新硕士的详细的专业解读，供大家参考。

【Offer展示】Sir John Cass Business School MSc Marketing Strategy and Innovation 卡斯商学院营销策略与创新硕士

【学校介绍】卡斯商学院，全称为约翰·卡斯爵士商学院(Sir John Cass Business School)，隶属于伦敦大学，城市学院（City, University of London）。卡斯商学院是世界顶尖的商学院之一，拥有AMBA和EQUIS及AACSB组织颁发的三重国际认证。

【专业解读】The MSc in Marketing Strategy and Innovation postgraduate programme gives you a sound understanding of the principles and state-of-the art practices of marketing.You will acquire the latest knowledge on market research, customer analysis, innovation and design, brand management, advertising, digital and social media marketing, fashion brand management, storytelling, sponsoring, and many other current marketing topics.（摘录自官网）

【课程详解】

Marketing Fundamentals

Marketing Strategy and Practice

Creativity. Innovation. Design

Essentials of Accounting and Finance

Market Research

Analytical Methods for Marketing

Consumer Behaviour

Brand Management and Communication Strategies

Digital Marketing and Social Media

Product Innovation Management

Technology and Marketing: Engaging the Future

【选修课程】

Business Research Project

Fashion Brand Management

Storytelling for Business

International Module: Luxury Marketing taught in Monaco

Retail Supply Chain Management

Personal Selling

International Module: Managing Customer Relationships (with Wharton simulation) taught in Vienna

以上为斑马博士留学中心整理， 更多咨询可联系助手 UU（微信/电话： 18516215846） Jason (电话/微信：17717381037)免费咨询。