【院校介绍】华威大学 The University of Warwick ,世界百强名校,英国顶尖研究型大学,英国常春藤联盟罗素大学集团成员,QS世界排名#54.
【专业介绍】
Marketing and Strategy MSc demonstrates marketing as a core of company strategy.Our MSc Marketing and Strategy combines the two disciplines providing you with the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies. Teaching illustrates the application of learned techniques to real situations. (摘录自官网)
【核心课程】
International Trade
International Joint Ventures
The Legal Aspects of a Global Business
Strategic Marketing
Transportation Techniques and Management
Financial Analysis and Control Systems
【选修课程】
Leadership
Leading Change
LEAN Principles and Application
Logistics and Operations Management
Operations Strategy for Industry
Organisations, People and Performance
Problem Solving with Statistics
Procurement and Inventory Management
Product Design and Development Management
Project Planning, Management and Control
Quality, Reliability and Maintenance
Reputation and Relationship Management
Sales and Sales Management
Service Design and Delivery
Storage and Warehousing Techniques
Supply Chain Management